Home>>News & Comments>>Comments
The analysis and position of the brand equity concept
DP news | Posted on2016-12-23

The position of the brand equity concept is a behavior to outlining the image and value of a brand, so that the consumer can correctly get to know and understand the characteristic of this brand, which is different from other brands. If “Brand” is to let the consumer know about it, then the analysis and position of a brand is a process to afford itself to consumers, so as to get the competitive advantage.

T 400-881-4588
Head Office:The 27th Floor, Greenland Center,No. 888 Yun Cheng Xi Lu,Baiyun District, Guangzhou City.
Factory: No.12, Keyuan Road, Private Science Park, Baiyun District, Guangzhou, China.

Follow DP WeChat
learn more

Downloads | Contact us | Join us CopyRight @ 2002-2017 GUANGDONG DP CO.,LTD省ICP备11019338号